Portfolio
Two clients. Real metrics. Every number pulled from GA4 and verified weekly.
Riverton Tattoos
Custom Next.js website with digital consent form system (e-signatures, ID uploads, parent/guardian workflow), Google Sheets integration, GA4 analytics pipeline, automated weekly reporting, and Google Ads management. 350+ Playwright tests across 3 browsers.
Sessions
679
+124%
from 303
Phone Calls
86/wk
+405%
from 17/wk
Consent Forms
20/wk
+43%
from 14/wk
Conversion Rate
10.99%
Koi Dragon Tattoo
Custom Next.js site with artist pages, filterable gallery, and a full GTM tracking system (22 tags, 26 triggers, 35 variables tracking 14 events). GA4 pipeline with automated weekly reports, Google Ads with conversion import, and remarketing audiences.
Total Leads (8 wks)
45
Peak Lead Rate
5.9%
+69%
from 3.5%
Organic Search CVR
47%
Overall ROAS
3.96x